PistonHeads Scales Up Annual Service at Bicester Motion After Sell Out Success.
PistonHeads, the UK’s leading marketplace for premium, performance and collectible cars, is returning to Bicester Motion this summer with its biggest Annual Service event yet. Following a sell out 2025 event that drew 7,000 visitors, organisers have expanded capacity to 8,000 for the 2026 edition, powered once again by Michelin, on Saturday 8th August.
Held against the atmospheric backdrop of a former Second World War bomber base, the Annual Service has become the standout date in the motoring calendar, drawing together enthusiasts, collectors and industry names for a full day celebrating car culture.
Pete Dignan, PistonHeads Senior Director, said the team was thrilled to increase capacity to 8,000 people after last year’s sell out, adding that with a strong lineup of manufacturer exhibitors, a packed live stage and the launch of the brand’s own coffee blend, this year’s Annual Service was set to be the biggest and best yet.
More than 500 cars spanning over 60 years of motoring history will be on display, alongside official exhibits from manufacturers including Lotus, Alpine, Renault, Caterham and Lamborghini. A closely guarded car reveal, exclusive to the event, is also promised for the day.
Visitors keen for a caffeine hit can try The PistonHeads Blend, a new bespoke roast created with RAVE from Brazilian, Burundian and Colombian beans, roasted dark for a full bodied espresso. The blend will be available to buy on the day, with bags also on sale via the RAVE website ahead of the event.
The live stage will host a strong line up of motorsport and broadcasting names, including three time Grand Prix winner Johnny Herbert and presenter Vicki Butler Henderson, who will mark the 30th anniversary of the Lotus Elise. There will also be a live recording of the Road to Success podcast with host Ben Fowler.
For anyone thinking of selling, the PistonHeads Auctions team will be on hand throughout the day to advise on getting a car in front of the platform’s community of curated buyers.
Key Event Details
* Date: Saturday 8th August 2026
* Location: Bicester Motion, Oxfordshire, OX27 8AL
* Timings: 09:00 to 16:00
* General admission (adult): £22.50 plus booking fee
* General admission (child 6 to 16): £5.00 plus booking fee
* General admission (child under 5): Free
Tickets must be booked in advance. Click here to book your place and find out more.
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